Pre-Owned Priceless: The Myth of Fair Value (and How to Take Advantage of It) (Paperback) 0809078813 9780809078813

Name: Pre-Owned Priceless: The Myth of Fair Value (and How to Take Advantage of It) (Paperback) 0809078813 9780809078813
Brand: Hill & Wang
SKU: 3885505559
Price: 5.53 USD
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Title: Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Book Format: Paperback
ISBN10: 0809078813
EAN: 9780809078813
Genre: BUSINESS & ECONOMICS / Consumer Behavior
Author: Poundstone, William
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Publication date
January, 2011
Pages
352
Edition
First Edition
Publisher
Hill & Wang

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Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination.

In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

Title: Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Book Format: Paperback
ISBN10: 0809078813
EAN: 9780809078813
Genre: BUSINESS & ECONOMICS / Consumer Behavior
Author: Poundstone, William
Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.

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What is Pre-Owned: Like New?

Appears new but has been read with very minimal signs of use. The cover has no visible wear. If applicable, the dust jacket is included for hard covers. Item has no missing or damaged pages, no creases or tears, and no markings such as underlining, highlighting or writing in margins. Used textbooks do not require the inclusion of supplemental materials.

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Pre-Owned: Like New

Item is in excellent condition, perfect working condition and has no signs of wear/usage. The original protective wrapping, if any, may be missing but the original packaging is intact.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Publication date

January, 2011

Pages

352

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