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Alberto VO5 Daily Revitalizing Enriching Shampoo with Biotin, Vitamin-Enriched, Paraben Free Formula for Strong, Healthy Hair

Key item features

  • Enriching shampoo for daily vitality and strength
  • Biotin infusion – supports fuller, healthier-looking hair
  • BloomBoost™ Technology revitalizes dull strands
  • Power of 5 Vitamins nourishes from root to tip
  • Paraben- and silicone-free gentle everyday formula
Current price is $1.267.5 ¢/fl oz
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Customer ratings & reviews

4.7 out of 5 stars
stars6,227 ratings1,278 reviews
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Reviews summary

Pros

  • : Has a sweet fragrance.
  • : Priced lower than competitors.
  • : Gentle on hair while removing dirt and impurities.
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Showing 1-3 of 1,278 reviews

Jun 17, 2025
TINK
Top Reviewer
Item details
Multipack quantity: 1
Scent: Extra Body
5 out of 5 stars review

Verified Purchase

My %231 choice for shampoo

I love this shampoo. It makes my hair feel fuller/thicker and has more body. It makes a rich lather, has a nice scent and is cheaper than other brands. I choose this over the more expensive shampoos because I like it best. Some others have a better fragrance but they don't make my hair feel as thick with more body and easier to style.

Helpful?125NZT79AO7T3760407223
Apr 3, 2026
melzimm
Top Reviewer
Item details
Multipack quantity: 1
Scent: Kiwi Lime
5 out of 5 stars review

Verified Purchase

Cheap but Effective

This shampoo may be cheap and I don't know all the ins and outs of ingredients...but after trying some higher quality shampoo, we came back to this - this is what cleans our hair well...not making it feel greasy even after washing, as some others did...and not drying our hair out, either. We're not concerned about shine...so I have no idea about that...but it gets our hair clean, as shampoo should.

Helpful?125NZT79AO7T3760407223
May 12, 2025
Carol
Top Reviewer
Item details
Multipack quantity: 1
Scent: Strawberries & Cream
5 out of 5 stars review

Verified Purchase

GRANDMA USED IT..she knew value that worked

Times are or is getting hard most. i had a big name brand in my cart...about $9.00. I started thinking "what did grandma buy?" She was always clean, well fed %26 happy even though money was little...SHE BOUGHT VO5! Check out it's price gals %26 guys. Many scents..really cleans..%26 it softens ur hair..soy milk😅

Helpful?125NZT79AO7T3760407223