Avlon Affirm Care Colorsations Color Retention Shampoo - 8 oz

What it is: This mild sulfate free, magnificently conditioning shampoo with Shikakai, Amla and Reetha cleanses and detangles while helping to reduce color fading. What it does: Hair stays fresh and vibrant looking; Cleanses hair without stripping hair color; Hair is moisturized and easy to comb; What else you need to know: Anti-fade additives.; Sub-micron technology allows better absorption of beneficial ingredients.; Keratin strengthens the hair fibers for beautiful, healthy hair.; Normalizes hair pH.; Suitable for all hair textures.; Apply liberally to client's wet hair and work up a rich lather. Rinse and repeat. Proceed to conditioner.