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Almay Smart Shade Skintone Matching Makeup - 300 Straight Up Medium

4.1 stars out of 300 reviews
(4.1)|
300 ratings

Key item features

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
Current price is $12.98$12.98/fl oz
Price when purchased online
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Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $12.98
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Columbus, 43215
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Customer ratings & reviews

4.1 out of 5 stars
stars300 ratings232 reviews
How item rating is calculated
  1. 5 stars57% (172)
  2. 4 stars17% (50)
  3. 3 stars11% (34)
  4. 2 stars6% (18)
  5. 1 star9% (26)

Reviews summary

Pros
  • : Blends to individual skin tone for a natural look.
  • : Provides precise color match for individual skin tones.
  • : Provides light to medium coverage with a no-makeup look.
  • : Goes on easily into skin tone.
Neutral
  • : Offers varying levels of coverage, from light to medium, but may not provide full coverage for some users.
  • : Can be silky, but also heavy and greasy.
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Showing 1-3 of 232 reviews

Nov 16, 2025
Suzanne
Top Reviewer
Item details
Color: 300 Straight Up Medium
5 out of 5 stars review

Verified Purchase

Old and Gray

As an older woman with silver hair, I needed something different for makeup. I found this adjusting foundation the perfect thing. This blends perfectly with my skin.

Helpful?3YSHWMA5GY4335019151
Jan 4, 2026
Christy
Top Reviewer
Item details
Color: 300 Straight Up Medium
Sold byRBH Sales LLCDelivered byWalmart
5 out of 5 stars review

Verified Purchase

Different packaging

Not exactly the same as I always get so was a little disappointed, still great makeup though.

Helpful?3YSHWMA5GY4335019151
Sep 7, 2025
Walmart customer
5 out of 5 stars review

Seller Verified Purchase

Almay Foundation

I love this product but it's hard to purchase in stores……

International review
Review from walmart.ca
Helpful?3YSHWMA5GY4335019151