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Almay Smart Shade Skintone Matching Makeup - 300 Straight Up Medium

Key item features

Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
Current price is $12.98$12.98/fl oz
Price when purchased online
  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $12.98
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One-time purchase $12.98

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Arrives by Tue, Jun 16
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Customer ratings & reviews

4.1 out of 5 stars
stars311 ratings236 reviews
How item rating is calculated
  1. 5 stars57% (177)
  2. 4 stars17% (54)
  3. 3 stars11% (35)
  4. 2 stars6% (18)
  5. 1 star9% (27)

Reviews summary

Pros

  • : Blends to individual skin tone for a natural look.
  • : Has a breathable feel on the skin.
  • : Provides light to medium coverage with a no-makeup look.
  • : Goes on easily and evenly into the skin.

Neutral

  • : Can be smooth and buildable, but also thick and gritty.
  • : Offers adjustable coverage, but can be sheer in some cases.
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Showing 1-3 of 236 reviews

Nov 16, 2025
Suzanne
Top Reviewer
Item details
Color: 300 Straight Up Medium
5 out of 5 stars review

Verified Purchase

Old and Gray

As an older woman with silver hair, I needed something different for makeup. I found this adjusting foundation the perfect thing. This blends perfectly with my skin.

Helpful?3YSHWMA5GY4335019151
Apr 22, 2026
Su
5 out of 5 stars review

Seller Verified Purchase

Beautiful

Really is the nicest foundation for light skin . I have never looked so good. It covers everything without looking caked on . It is your skin but better

International review
Review from walmart.ca
Helpful?3YSHWMA5GY4335019151
May 12, 2026
Lora
Top Reviewer
Item details
Color: 300 Straight Up Medium
5 out of 5 stars review

Verified Purchase

Try this it's great

When you get this product it comes out of the tube white and colorless but don't worry, when you apply it to your skin it works beautifully. It is not heavy and it contains sunscreen. Great natural looking makeup.

Helpful?3YSHWMA5GY4335019151