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Oxford University Press

Pre-Owned How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover) 0195596269 9780195596267

Name: Pre-Owned How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands (Hardcover) 0195596269 9780195596267
Brand: Oxford University Press
SKU: 1544340694
Price: 13.79 USD
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How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN-10 0195596269, ISBN-13 9780195596267
Author: Romaniuk; Jenni; Sharp; Byron
Illustrated edition
192 pages
Oxford University Press
Binding: Hardcover

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Publication date
November, 2015
Pages
192
Edition
Illustrated
Original languages
English

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Following the success of international bestseller How Brands Grow: What Marketer's Don't Know comes a new book that takes readers further on a journey to smarter, evidence-based marketing.

How Brands Grow Part 2, by Jenni Romaniuk and Byron Sharp, is about fundamentals of buying behaviour and brand performance - fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity.

Ride the next wave of marketing knowledge with insights such as how to build Mental Availability, metrics to assess the strength of your brand's Distinctive Assets and a framework to underpin your brand's Physical Availability strategy. Learn practical insights such as smart ways to look at word of mouth and the sort of advertising needed to attract new brand buyers.

This book is also a must read for marketers working in emerging markets, services, durables and luxury categories, with evidence that will challenge conventional wisdom about growing brands in these markets. If you've ever wondered if word of mouth has more impact in China, if luxury brands break all the rules of marketing or if online shoppers are more loyal to brands or retailers, this book is for you.

If you read and loved How Brands Grow, it's time to move to the next level of marketing. And if you haven't, get ready -- this book will change the way you think about marketing forever.
ISBN: 9780195596267 GTIN: 09780195596267

How Brands Grow: Part 2: Emerging Markets, Services, Durables, New and Luxury Brands
ISBN-10 0195596269, ISBN-13 9780195596267
Author: Romaniuk; Jenni; Sharp; Byron
Illustrated edition
192 pages
Oxford University Press
Binding: Hardcover

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Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Economics/Marketing - General

Publication date

November, 2015

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