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L'Oreal Paris Superior Preference Permanent Hair Color, 6AB Chic Auburn Brown, Fade-Defying, 1 Kit

4.5 stars out of 11532 reviews
(4.5)|
11.5K ratings
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Preference Permanent Hair Color Medium Copper Brown No Drip Formula 1 Kit
Hair Color Shade:Chic Auburn Brown-Out of stock
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Superior Preference Permanent Hair Color, 6AB Chic Auburn Brown, Fade-Defying, 1 Kit
  • L'Oreal Paris Superior Preference Hair Color, 6AB Chic Auburn Brown, is a permanent hair color that delivers rich, luminous, fade-defying color for up to 9 weeks of radiance.
  • This hair color is suitable for all hair types and provides beautiful gray coverage.
  • The conditioning gel formula has a no-drip texture that offers better hair adherence and a more precise application.
  • The Shine Protect Conditioner is infused with a UV filter and Vitamin E to help keep first-day color vibrancy and provide silky, resilient hair.
  • This haircolor kit has everything you need to color at home with confidence, including Color Gel, Developer Crème, Shine Protect Conditioner, 1 pair of gloves, and an instruction leaflet.
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Customer ratings & reviews

4.5 out of 5 stars
stars11.5K ratings3,128 reviews
How item rating is calculated
  1. 5 stars80% (9,178)
  2. 4 stars9% (992)
  3. 3 stars4% (415)
  4. 2 stars2% (264)
  5. 1 star6% (683)

Reviews summary

Pros

  • : Produces a color that resembles natural hair color.
  • : Produces vibrant, long-lasting color with good coverage and shine.
  • : Covers gray hair completely and uniformly.

Neutral

  • : Can be long-lasting, but may fade over time.
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Showing 1-3 of 3,128 reviews

May 3, 2025
Donna
Top Reviewer
Item details
Hair color shade: Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

L’Oreal Superior Preference Hair Color 8G

My hair was virgin before I colored it with this product. It was mostly white with some gray in it. I needed a change so I chose this color and I’m not disappointed! It came out a medium beige blonde with lighter and darker tones, where my hair was whiter it took on a light blond color and where it was more gray, more of a medium blond. It really looks very pretty, I highly recommend this hair color it’s supposed to resist fade too we’ll see in a few more weeks if that’s true but it’s definitely worth the price and I will use it again when my roots start to show.

Helpful?5PZCA6OXRO1X34144718
Jun 10, 2025
None
Item details
Hair color shade: Extra Light Natural Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Excellent product as usual and so is the shipper!

I have been using the 9-1/2 NP lightest blonde hair color for several years. My hair is light grey with a great blend of blonde and calls for a six week coloring cycle when dullness begins. “Preference” is the only product I’ve used for over 30 years. And, happy to report, so is the 9-1/2 NP natural Blonde kit! By the way, I am a young 77 year old woman… and, young men are always asking me out!! lol:) I also have a pixie hair cut and a small frame which accents me %26 my hair choices. Once again, thanks for the opportunity to share my hair experiences!

Helpful?5PZCA6OXRO1X34144718
Mar 15, 2026
Shannon
Top Reviewer
Item details
Hair color shade: 7A Dark Ash Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

my all time favorite

I've been using this product for decades. for my hair and in my opinion, it's the best over the counter hair color. it adds dimension, and the color stays 4-6 weeks, usually needing touch ups due to growth rather than fade. the colors are always true and look very natural. the instructions provide clear ease of use, they provide descend gloves. i am 55 with white roots and naturally ash blonde spectrum hair.

Helpful?5PZCA6OXRO1X34144718