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Rosemary Rice McCormick

Museum Store Association Marketing Cultural and Heritage Tourism: A World of Opportunity, (Paperback)

Name: Museum Store Association Marketing Cultural and Heritage Tourism: A World of Opportunity, (Paperback)
Brand: Rosemary Rice McCormick
SKU: 33431009
Price: 55.99 USD
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Museum Store Association Marketing Cultural and Heritage Tourism: A World of Opportunity, (Paperback)Museum Store Association Marketing Cultural and Heritage Tourism A World of Opportunity Series 4 Paperback 9781611328776

Book Format:Paperback

Key item features

Museum Store Association Marketing Cultural and Heritage Tourism: A World of Opportunity, (Paperback)
Author: Routledge
ISBN: 9781611328776
Format: Paperback
Publication Date: 2014-01-15
Page Count: 188

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
January, 2014
Pages
188
Subgenre
Industries

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Innovative tourism industry leader Rosemary Rice McCormick guides the reader through the basics of marketing and tourism know-how for museum store managers and other museum and heritage marketing professionals. Packed with valuable ideas and case studies, you will learn how to build your business in the fast-growing, global tourism market, increase museum visitation and museum store sales, leverage business partnerships and tap into that "drive market" that comprises 85% of US travelers. This valuable resource is a must for all those in the business of connecting people with the cultural wealth of our museums and parks. The book received a 2011 SASI-ONE Gold Award.

Museum Store Association Marketing Cultural and Heritage Tourism: A World of Opportunity, (Paperback)
Author: Routledge
ISBN: 9781611328776
Format: Paperback
Publication Date: 2014-01-15
Page Count: 188

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

January, 2014

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Museum Store Association Marketing Cultural and Heritage Tourism: A World of Opportunity, (Paperback)

Key item features

Specs

How do you want your item?

More seller options (3)

Try 30 days of Walmart+ for just $1!

About this item

Product details

Specifications

Book format

Fiction/nonfiction

Genre

Publication date

Warranty

Warranty information

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