Pre-Owned Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers (Hardcover) 1419502522 9781419502521
Dearborn Trade

Pre-Owned Light Their Fire: Using Internal Marketing to Ignite Employee Performance and Wow Your Customers (Hardcover) 1419502522 9781419502521

(No ratings yet)
Condition
Pre-Owned: Good
Seller Rating
4.3 out of 5 stars
9938 reviews

Key item features

  • ISBN: 9781419502521
  • Condition: Pre-Owned: Good
  • Hard cover
  • Language: English
  • Pages: 252
  • Glued binding. Paper over boards. With dust jacket. 252 p. Contains: Illustrations.
  • Write a brilliant business plan, ignore employees, and watch the plan tank. Or, involve employees, infuse them with loyalty, and watch results skyrocket! Companies spend millions of dollars devising ingenious marketing campaigns to sell their products to customers. But when it comes to one of their most important customers - employees - management slaps up a bulletin board, sends out a newsletter, and thinks employees are sold on the brand promise. No wonder employees don't get it right. Light Their Fire is a handy, tested guide that demonstrates how an engaging and carefully honed internal marketing plan can convert employees into company fanatics who will generate financial rewards. When companies apply straightforward marketing techniques to their own employees, they often find the effort can produce substantial bottom-line results. The authors stress that such a companywide effort requires top-level support and the smart use of communications tools. Light Their Fire packs a wallop, providing all the tools you need: step-by-step directions, checklists, forms, and assessment tools that will help senior executives, brand managers, and entrepreneurs create such a plan. marketing yields some very positive side effects - improved employee retention, stronger individual performance, better teamwork, and more effective overall communications. Specific chapters in Light Their Fire focus on: The importance of creating an internal strategy; Understanding how internal marketing can improve employee retention; Integrating words and graphics to create a memorable and distinctive internal brand image; Tactics for communicating the messages, including print, video, electronic media, and face-to-face meetings; Examples of recognition and rewards to reinforce success, and measuring results with surveys, research, focus groups, and customer feedback vehicles; The book has a lighthearted and conversational tone, with plenty of examples, real-life perspectives, and a few good laughs. From Benjamin Franklin's baseball career to the perennial husband-wife argument about communication, stories portray an academic subject in an entertaining way that everyone can relate to. range of industries - from hospitals to restaurant chains to financial services firms. These successes - and disasters - stories illustrate how an internal marketing program, intelligently designed and well run, can generate fantastic employee performance, remarkable sales, and diehard customers who just keep coming back.
Current price is $5.59
Price when purchased online
Pre-Owned: Good
Out of stock

How do you want your item?

How do you want your item?
Out of stock
Report an issue with this seller

About this item

Product details

What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

What is the Walmart Pre-Owned Program?

Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

Specifications

Warranty

Warnings

Customer ratings & reviews

0 ratings|0 reviews
This item does not have any reviews yet