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Associate Professor of Communication and International Studi

Communication, Society and Politics New Media Campaign Managed Cit, (Paperback)

Name: Communication, Society and Politics New Media Campaign Managed Cit, (Paperback)
Brand: Associate Professor of Communication and International Studi
SKU: 32734020
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Communication, Society and Politics New Media Campaign Managed Cit, (Paperback)Communication Society and Politics New Media Campaigns and the Managed Citizen Paperback 9780521612272

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Communication, Society and Politics New Media Campaign Managed Cit, (Paperback)
Author: Cambridge University Press
ISBN: 9780521612272
Format: Paperback
Publication Date: 2005-10-17
Page Count: 288

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Pub date
20051101
Pages
288
Reading level
General Adult
Subgenre
Political Process

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The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.

Communication, Society and Politics New Media Campaign Managed Cit, (Paperback)
Author: Cambridge University Press
ISBN: 9780521612272
Format: Paperback
Publication Date: 2005-10-17
Page Count: 288

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Political & Social Sciences

Pub date

20051101

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Communication, Society and Politics New Media Campaign Managed Cit, (Paperback)

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About this item

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