Pre-Owned The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients (Hardcover) by Matt Oechsli

9780471703235. New condition. Hard cover. Language: English. Glued binding. Paper over boards. With dust jacket. Contains: Illustrations, black & white. This insightful book shows salespeople how to meet the needs of affluent clients - from the initial contact, to the sales presentation, to providing the level of service and quality they expect, to securing them as long--term customers. Based on extensive research of the buying patterns and expectations of the wealthy, this step--by--step sales guide reveals the secrets of attracting and keeping wealthy clients for life, boosting sales and repeat business. The Art of Selling to the Affluent is also a crash course in the world of the wealthy, giving you the understanding you need to satisfy and retain these profitable top--dollar clients.