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Random House Audio Publishing Group

Pre-Owned Made to Stick: Why Some Ideas Survive and Others Die (Paperback) 0739341340 9780739341346

Name: Pre-Owned Made to Stick: Why Some Ideas Survive and Others Die (Paperback) 0739341340 9780739341346
Brand: Random House Audio Publishing Group
SKU: 3058828901
Price: 14.98 USD
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Pre-Owned: Good

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ISBN-10: 0739341340
ISBN-13: 9780739341346
Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you're not completely satisfied please get in touch & we'll be happy to help.

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Nonfiction
Publication date
January, 2007
Pages
7
Edition
Unabridged

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NEW YORK TIMES BESTSELLER - The instant classic about why some ideas thrive, why others die, and how to make your ideas stick.
"Anyone interested in influencing others--to buy, to vote, to learn, to diet, to give to charity or to start a revolution--can learn from this book."--The Washington Post

Mark Twain once observed, "A lie can get halfway around the world before the truth can even get its boots on." His observation rings true: Urban legends, conspiracy theories, and bogus news stories circulate effortlessly. Meanwhile, people with important ideas--entrepreneurs, teachers, politicians, and journalists--struggle to make them "stick."

In Made to Stick, Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the human scale principle, using the Velcro Theory of Memory, and creating curiosity gaps. Along the way, we discover that sticky messages of all kinds--from the infamous "kidney theft ring" hoax to a coach's lessons on sportsmanship to a vision for a new product at Sony--draw their power from the same six traits.

Made to Stick will transform the way you communicate. It's a fast-paced tour of success stories (and failures): the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of the Mother Teresa Effect; the elementary-school teacher whose simulation actually prevented racial prejudice.

Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas--and tells us how we can apply these rules to making our own messages stick.

ISBN-10: 0739341340
ISBN-13: 9780739341346
Our books are pre-loved which means they have been read before. We carefully check all our books and believe them to be in good condition. If you're not completely satisfied please get in touch & we'll be happy to help.

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Nonfiction

Publication date

January, 2007

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