Ivory Gentle Bar Soap, Original Scent, 4 Oz, 10 Count

Never in my life have I voluntarily written an online product review. The change in formula is unwelcome and unnecessary. It smacks of P&G worrying about sales and hiring some fancy marketing ppl who told them to change Ivory to be closer to what every other soap is. I don't see how losing the loyal Ivory soap users (of which there seem to be many) in hopes of attracting new clients is a very good long-term solution. After 20+ years of only using Ivory, I will be moving on. Will be back in an instant if P&G come to their senses and go back to old formula. I worry this change is just the last gasps of a dying product.

I think this is horrible that they change the formula of the bar soap and not inform the consumer. It's impossible for the customer to trust in a product, when these companies add/remove ingredients and not advertise the change. What the heck did you do to the soap? Why doesn't it float anymore? Why does it smell funny? Are these new ingredients even good for the skin? What ARE the new ingredients?! I have used this soap because of it's well know "purity"....now I have to buy handmade soap because I lost faith in Proctor and Gamble. At least the name fits. You take a "Gamble" every time you use a product.