Pre-Owned Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence (Paperback) 1599327023 9781599327020
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Pre-Owned Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence (Paperback) 1599327023 9781599327020

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Pre-Owned: Like New
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Key item features

  • Title: Building Billion Dollar Brands: Spectacular Successes & Cautionary Tales: The Lure of Brand Response from Both Sides of the Marketing Fence
  • Book Format: Paperback
  • ISBN10: 1599327023
  • EAN: 9781599327020
  • Author: Cesari, Rick; Westfield, Barb
  • Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.
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What is Pre-Owned: Like New?

Appears new but has been read with very minimal signs of use. The cover has no visible wear. If applicable, the dust jacket is included for hard covers. Item has no missing or damaged pages, no creases or tears, and no markings such as underlining, highlighting or writing in margins. Used textbooks do not require the inclusion of supplemental materials.

What is the Walmart Pre-Owned Program?

Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.

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Why Walmart Pre-Owned?

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Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

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Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

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