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Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability, (Hardcover)

Name: Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability, (Hardcover)
Brand: James Lenskold
SKU: 29327578
Price: 29.03 USD
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Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability, (Hardcover)Marketing Roi The Path to Campaign Customer and Corporate Profitability Hardcover 9780071413633

Book Format:Hardcover

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Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability, (Hardcover)
Author: McGraw-Hill Companies
ISBN: 9780071413633
Format: Hardcover
Publication Date: 2003-08-06
Page Count: 256

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20030806
Pages
256
Subgenre
Corporate Finance

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ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.

This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability, (Hardcover)
Author: McGraw-Hill Companies
ISBN: 9780071413633
Format: Hardcover
Publication Date: 2003-08-06
Page Count: 256

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20030806

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Marketing Roi: The Path to Campaign, Customer, and Corporate Profitability, (Hardcover)

Key item features

Specs

How do you want your item?

More seller options (3)

Get free delivery, shipping and more*

About this item

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Specifications

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Warranty

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