Pre-Owned Real Fantasies: Edward Steichen's Advertising Photography (Hardcover) 0520070208 9780520070202
Pre-Owned Real Fantasies: Edward Steichen's Advertising Photography (Hardcover) 0520070208 9780520070202
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University of California Press

Pre-Owned Real Fantasies: Edward Steichen's Advertising Photography (Hardcover) 0520070208 9780520070202

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  • ISBN: 9780520070202
  • Condition: Pre-Owned: Good
  • Hard cover
  • Language: English
  • Pages: 448
  • Sewn binding. Cloth over boards. 448 p. Contains: Illustrations.
  • During the 1920s and 1930s, Edward Steichen was a succesful photographer in the advertising industry. His commercial photography appeared in "Vanity Fair", "Vogue", "Ladies Home Journal" and almost all popular magazines in the US. At a time when photography was just beginning to replace drawings as the favoured advertising medium, Steichen helped transform the producers of small family business products to national household names. In this book, the author uses Steichen's work as a case study of the history of advertising and the American economy between the wars. She traces the development of Steichen's work from an early naturalistic style through to increasingly calculated attempts to construct consumer fantasies. By the 1930s, alluring images of romance and class, developed in collaboration with agency staff and packaged in overtly manipulative and persuasive photographs, became Steichen's stock-in-trade. He was most frequently chosen by agencies for products targeted towards women: his images depicted vivacious singles, earnest new mothers and other stereotypically female life stages that reveal a great deal about the industry's perceptions of and pitches to this particular audience.
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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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Pre-Owned: Good

A well-cared-for item that has seen limited use but remains in great condition. Item and instructions are complete and included.

What is the Walmart Pre-Owned Program?

Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.

See here for additional details & specific condition qualifications.

Why Walmart Pre-Owned?

Trusted sellers & quality items

Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.

Quality you can afford

Save even more on top brands & your most-loved items.

30-day free returns

Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability

Shopping Pre-Owned helps in extending the life of an item & reducing waste.

Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.

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