Offering proven strategies for small businesses to achieve equal footing with larger companies, this book covers the process of choosing a name and location, projecting a big image with a small staff, using everyday materials to build an image, producing major-league marketing materials, and capitalizing on the Internet. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9781576600313 ISBN10: 1576600319 Contributors: Traverso, Debra Koontz,