Get Rich or Lie Trying : Ambition and Deceit in the New Influencer Economy (Paperback)

"Compelling." —Reni Eddo-Lodge, author, Why I'm No Longer Talking to White People About Race

Discover the truth about the billion-dollar online economy that made the internet's best known stars

More than one fifth of children want to become influencers and it's easy to understand why.

What if you could escape economic uncertainty by winning the internet's attention? What if you could turn the adoration of your social media followers into a lucrative livelihood? But as Symeon Brown explores in this searing exposé, the reality is much murkier. From IRL streamers in LA to Brazilian butt lifts, from sex workers on OnlyFans to fraudulent cryptocurrency schemes, these are the incredible stories that lurk behind the filtered selfies and gleaming smiles.

Exposing the fraud, exploitation, bribery, and dishonesty at the core of the influencer model, Get Rich or Lie Trying asks if our digital rat race is costing us too much. Revealing a broken economy resembling a pyramid scheme, this incredible blend of reportage and analysis will captivate and horrify you in equal measure.