Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing (Paperback) by Kate Makowski, Aliki Vrohidis, Brant Skogrand

Name: Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing (Paperback) by Kate Makowski, Aliki Vrohidis, Brant Skogrand
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SKU: 283911349
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(1) Additional Product Details - Product Type: Quality Paperback Books // Binding: Paperback // Subject: Business / Economics / Finance > Public Relations > > // Size: 9.02 x 5.98 // Large Print: N // Contributors: Makowski, Kate, Vrohidis, Aliki, Skogrand, Brant // EAN: 9781704827001 // ISBN: 1704827000 // Returnable: N // Media Item: Y // Imprintable: // Indexable: // Publication Date: 2019-11-03 // Religious Item: N (2)

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Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Publication date
November, 2019
Pages
188
Publisher
Independently Published

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9781704827001. New condition. Trade paperback. Language: English. Pages: 188. Trade paperback (US). Glued binding. 188 p. GET THE WORD OUT THE RIGHT WAY. Media coverage and influencer mentions can produce tremendous benefits for your organization, including third-party credibility, visibility and more. In Promoting Your Business: How to Harness the Power of Media Relations and Influencer Marketing, public relations veteran Brant Skogrand, APR, MBC, CPPM, along with communications professionals Kate Makowski and Aliki Vrohidis, share with you: - The basics of media relations, from when to do media relations to how to prepare for media interviews - Advanced media relations, from when to hold a press conference to how to coordinate a successful media tour - Q&As with actual journalists and influencers - Public relations case studies. Read Promoting Your Business to make a difference in your organization today!

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Publication date

November, 2019

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