Innovation Games : Creating Breakthrough Products Through Collaborative Play

Name: Innovation Games : Creating Breakthrough Products Through Collaborative Play
Brand: Luke Hohmann
SKU: 27980998
Price: 34.27 USD
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Innovation Games : Creating Breakthrough Products Through Collaborative Play Innovation Games Creating Breakthrough Products Through Collaborative Play 9780321437297

Book Format:Paperback-Out of stock

Key item features

ISBN: 9780321437297
Condition: New
Trade paperback
Language: English
Pages: 192
Trade paperback (US). Glued binding. 192 p. Contains: Illustrations.
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Computing & Internet
Pages
192
Number in series
1
Original languages
English

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Innovation Games : Creating Breakthrough Products Through Collaborative Play

ISBN: 9780321437297
Condition: New
Trade paperback
Language: English
Pages: 192
Trade paperback (US). Glued binding. 192 p. Contains: Illustrations.
Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can't explain what they want. Now, there's a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers' true, hidden needs and desires. You'll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don't like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers' operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers' experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

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Specifications

Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Computing & Internet

Pages

192

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