

Hero image 0 of Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience (Paperback), 0 of 1
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience (Paperback)
(No ratings yet)
Key item features
Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience (Paperback)
Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- Publication dateMarch, 2006
- Pages221
- Reading levelGeneral Adult
- Series titleKogan Page
Current price is USD$38.88
Price when purchased online
Out of stock
How do you want your item?
Out of stock
About this item
Product details
To successfully establish an emotional bond with the customer, marketers have to access the mind and heart; put the customer in the right mood, make them feel good, and they are more likely to spend money.
In this riveting book, Dr Christian Mikunda analyzes how this is achieved. From the Peggy Guggenheim Museum in Venice to Caesar's Palace in Las Vegas, from Swarovski's Crystal Worlds in Austria to the Guinness Store House in Dublin, Brand Lands, Hot Spots and Cool Places, takes you on on an exhilarating voyage of today's spectacular 'third places' - the new 'experience worlds' - and how they are created. This book observes how a visitor's emotions are influenced through light, colour, shows, core attractions and sensory experiences. It will teach any marketing or business professional how themed, or rather staged, marketing has become de-rigueur in today's leisure-entertainment business.Brand Lands, Hot Spots & Cool Spaces: Welcome to the Third Place and the Total Marketing Experience (Paperback)
info:
We aim to show you accurate product information. Manufacturers, suppliers and others provide what you see here, and we have not verified it. Â
Specifications
Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Business & Economics/Advertising & Promotion
Publication date
March, 2006
Warranty
Warranty information
Please be aware that the warranty terms on items offered for sale by third party Marketplace sellers may differ from those displayed in this section (if any). To confirm warranty terms on an item offered for sale by a third party Marketplace seller, please use the 'Contact seller' feature on the third party Marketplace seller's information page and request the item's warranty terms prior to purchase.
Similar items you might like
Based on what customers bought
James Leader Guide; Book of Faith Series (Paperback) $18.17
$1817current price $18.17James Leader Guide; Book of Faith Series (Paperback)
The Ache for Home: Stories and Sermons of Family and Place, (Paperback) $14.99
$1499current price $14.99The Ache for Home: Stories and Sermons of Family and Place, (Paperback)
Anxious Joburg: The Inner Lives of a Global South City, (Paperback) $39.72
$3972current price $39.72Anxious Joburg: The Inner Lives of a Global South City, (Paperback)
American Society of Missiology Missional Imagination: Preparation for Kingdom Innovation, (Paperback) $34.81
$3481current price $34.81American Society of Missiology Missional Imagination: Preparation for Kingdom Innovation, (Paperback)
Flughafenmanagement - Strukturelle und ökonomische Merkmale von Flughäfen, (Paperback) $32.72 Was $37.52
$3272current price $32.72, Was $37.52$37.52Flughafenmanagement - Strukturelle und ökonomische Merkmale von Flughäfen, (Paperback)
Joyspan: The Art and Science of Thriving in Life's Second Half, (Hardcover) $19.33
$1933current price $19.33Joyspan: The Art and Science of Thriving in Life's Second Half, (Hardcover)
25 out of 5 Stars. 2 reviewsPre-Owned Is Christmas Unbelievable?: Four Questions Everyone Should Ask about the World's Most Famous Story (Paperback) 1784986402 9781784986407 $5.06
$506current price $5.06Pre-Owned Is Christmas Unbelievable?: Four Questions Everyone Should Ask about the World's Most Famous Story (Paperback) 1784986402 9781784986407
de Gruyter Studium Integriertes Marketing- und Vertriebsmanagement, (Paperback) $35.41
$3541current price $35.41de Gruyter Studium Integriertes Marketing- und Vertriebsmanagement, (Paperback)
The Bumpy Road to Better: Unlocking the Hidden Power in Hard Things (Paperback) $9.49 Was $13.30
$949current price $9.49, Was $13.30$13.30The Bumpy Road to Better: Unlocking the Hidden Power in Hard Things (Paperback)
45 out of 5 Stars. 4 reviewsPre-Owned Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a Man Who Would Cure the World (Paperback) 0812980557 9780812980554 $11.99 15.2 ¢/lb
$1199current price $11.9915.2 ¢/lbPre-Owned Mountains Beyond Mountains: The Quest of Dr. Paul Farmer, a Man Who Would Cure the World (Paperback) 0812980557 9780812980554
Point of the Mountain: Cultivate Character and Growth Through Life's Experiences, (Paperback) $21.19
$2119current price $21.19Point of the Mountain: Cultivate Character and Growth Through Life's Experiences, (Paperback)
Level Up Your Medical Spa: Creating a High Client Experience to Increase Sales, (Paperback) $25.86
$2586current price $25.86Level Up Your Medical Spa: Creating a High Client Experience to Increase Sales, (Paperback)
Kunstlich Geordnete Verwirrung in E.t.a. Hoffmanns Prinzessin Brambilla $35.38
$3538current price $35.38Kunstlich Geordnete Verwirrung in E.t.a. Hoffmanns Prinzessin Brambilla
Algorithmic and Aesthetic Literacy: Emerging Transdisciplinary Explorations for the Digital Age (Paperback) $47.43
$4743current price $47.43Algorithmic and Aesthetic Literacy: Emerging Transdisciplinary Explorations for the Digital Age (Paperback)
Nonverbale Dialoge in der psychoanalytischen Therapie (Paperback) $49.73
$4973current price $49.73Nonverbale Dialoge in der psychoanalytischen Therapie (Paperback)
WriteCME Roadmap: How to Thrive in Continuing Medical Education with No Experience, No Network, and No Clue, (Paperback) $23.73
$2373current price $23.73WriteCME Roadmap: How to Thrive in Continuing Medical Education with No Experience, No Network, and No Clue, (Paperback)
State Formation: Anthropological Perspectives (Paperback) $38.85
$3885current price $38.85State Formation: Anthropological Perspectives (Paperback)
Diskursanalyse am Beispiel der Berichterstattung der Financial Times während des Irak Krieges (Paperback) $25.50 Was $31.76
$2550current price $25.50, Was $31.76$31.76Diskursanalyse am Beispiel der Berichterstattung der Financial Times während des Irak Krieges (Paperback)
Coming of Age at the Focal Point: How Senior Centers Enhance Quality of Life for Older Adults 3rd Edition, (Paperback) $13.99
$1399current price $13.99Coming of Age at the Focal Point: How Senior Centers Enhance Quality of Life for Older Adults 3rd Edition, (Paperback)
Journal Du Dernier Voyage Du Cen Dolomieu Dans Les Alpes (Paperback) $18.95
$1895current price $18.95Journal Du Dernier Voyage Du Cen Dolomieu Dans Les Alpes (Paperback)
Customer ratings & reviews
0 ratings|0 reviews
This item does not have any reviews yet
