Many artists in the art business have the art part down. But, what about the business part? Most artists would prefer not to have to concern themselves with the money-making part of being an artist but since they do not have a dedicated team of people to handle this for them, they often have little choice but to figure out how to handle it themselves. This is where this book comes in. If you aren't selling, then growth and sustainability are difficult.
It's not that artists are incapable of doing the business part. It's just most of them haven't been shown how to do it. Well, now I'm showing you how to close more customers, make more sales, and get more referrals and repeat business from people who have very little problems with paying the price that you're asking because of how you asked for it! Ready to learn?
Whether selling direct in-person, online, independently or through representation we all want to move more work and get more art out there. Even if you want to be in museums most of them get their art from private collections. The art is usually purchased by the collector and then added to the private collection, so it still starts with a sale.
After reading this book you should be able to:
- Increase your closing ratio
- Increase your prices
- Increase your average sales order
- Get people to sell to themselves so you don't have to
