How Brands Become Icons: The Principles of Cultural Branding, (Hardcover)

How Brands Become Icons: The Principles of Cultural Branding, (Hardcover)

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  • How Brands Become Icons: The Principles of Cultural Branding, (Hardcover)
  • Author: Harvard Business Review Press
  • ISBN: 9781578517749
  • Format: Hardcover
  • Publication Date: 2004-11-01
  • Page Count: 288
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