Pre-Owned Consumer Behavior (Hardcover) 0135053013 9780135053010

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavi? Consumer Perception; Consumer Learning; Consumer Attitude Formation and Chan= Communication and Consumer Behavi? The Family and Its Social Class Standing; Influence of Culture on Consumer Behavi? Subcultures and Consumer Behavi? Cross Cultural and Global Consumer Behavi? Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing For readers interested in studying consumer behavior and/or marketing.