
Palgrave Studies in Political Marketing Political Marketing Alchemy: The State of Opinion Research, (Hardcover)
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- Palgrave Studies in Political Marketing Political Marketing Alchemy: The State of Opinion Research, (Hardcover)
- Author: Palgrave Pivot
- ISBN: 9783030537128
- Format: Hardcover
- Publication Date: 2020-08-18
- Page Count: 101
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- Pub date2020-10-01
- Pages101
- Reading levelGrade 1, Grade 10, Grade 11, Grade 12, Grade 2, Grade 3, Grade 4, Grade 5, Grade 6, Grade 7, Grade 8, Grade 9, Kindergarten, Preschool
- SubgenrePolitical Ideologies
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Public opinion research has been under a great deal of criticism over the last few years as it failed to accurately predict a series of important outcomes around the world. As a result, polls are now assumed to be inaccurate at best, manipulative at worst. Nevertheless, corporations, the media, interest groups and politicians alike continue to rely heavily on them for guidance and strategic insights. The aim of this book is to examine the status of market intelligence in practice and how changes in its different contributing streams--media polling, commercial public opinion research and political polling--are pushing market intelligence into a new phase of development. This book suggests that we are moving to a new phase where the practice of market intelligence will be more akin to market surveillance and this field is on the verge of a major transformation.
- Palgrave Studies in Political Marketing Political Marketing Alchemy: The State of Opinion Research, (Hardcover)
- Author: Palgrave Pivot
- ISBN: 9783030537128
- Format: Hardcover
- Publication Date: 2020-08-18
- Page Count: 101
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Specifications
Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Political & Social Sciences
Pub date
2020-10-01
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