L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Dark Brown, 1 Kit
L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Dark Brown, 1 Kit
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L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Dark Brown, 1 Kit

4.3 stars out of 22280 reviews
(4.3)|
22.2K ratings
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Hair Color Shade:Ultra Ash Dark Brown-Out of stock
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Dark Brown, 1 Kit
  • L'Oreal Paris Excellence Cool Supreme is a permanent hair color that offers 100% gray coverage.
  • The anti-brass triple protection system prevents brass and keeps hair ashy cool, delivering color that starts cool and stays cool.
  • The purple anti-brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool.
  • Excellence Cool Supreme offers rich, radiant, gorgeous hair color from root to tip with exclusive non-drip creme formula.
  • This hair color is available in Ultra Ash Dark Brown.
Current price is $11.97
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Customer ratings & reviews

4.3 out of 5 stars
stars22.2K ratings11.8K reviews
How item rating is calculated
  1. 5 stars67% (15K)
  2. 4 stars15% (3,382)
  3. 3 stars7% (1,484)
  4. 2 stars3% (723)
  5. 1 star8% (1,691)

Reviews summary

Pros

  • : Product has a straightforward application process.
  • : Blends naturally with hair color.
  • : Covers gray hair quickly and naturally.
  • : Offers good cost considering effectiveness and convenience.
  • : Covers roots quickly and easily with good color matching.
  • : Covers hair fibers with vibrant color.
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Showing 1-3 of 11,888 reviews

Apr 10, 2026
Rebekah
Item details
Hair color shade: 08 Medium Brown
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

if you ever have used the professional L'Oreal line you know how much it costs. coming from a professional I have to say it would be wrong for me to not share. I use this on my weekly ladies that don't want to get color back to back and want to stretch it a couple weeks. use this to cover your gray or adjust your root area color, light spray of hairspray after it will last you till you wash. and it is comparable to the $38 product that they have the same L'Oreal name on enjoy ladies.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776248948596
Apr 8, 2026
Pamela
Item details
Hair color shade: Dark Brown
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Covers grays and easy to use.

Color blends nicely and covers grays in the root area effectively. It is pretty easy to use. Sometimes it sprays a little more color than I want it to, but I just wipe off some of the color with a tissue. It is a little spendy, but does last me a few months for use in between coloring my hair.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776248948596
Mar 27, 2026
Jean
Item details
Hair color shade: 4 Dark Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Great affordable product

This product gets me through a few weeks before my touch up appointment. I used to use the powder but this is easier and lasts longer. I can put it in and it's good for a few days. You just can't constantly run your hands through your hair in the spot you sprayed. Covers grays very well. I have a sensitive scalp and I have no problems with this product.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776248948596