
Pre-Owned Ramping Your Brand: How to Ride the Killer CPG Growth Curve (Paperback) 1733444602 9781733444606
Key item features
- Title: Ramping Your Brand: How to Ride the Killer CPG Growth Curve
- Book Format: Paperback
- ISBN10: 1733444602
- EAN: 9781733444606
- Genre: BUSINESS & ECONOMICS / Entrepreneurship
- Author: Richardson, James F.
- Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.
Specs
- Book formatPaperback
- Fiction/nonfictionNon-Fiction
- Publication dateDecember, 2019
- Pages238
- PublisherPgs Press
- Original languagesEnglish
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Product details
In this book, Dr. Richardson outlines a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and why consumers pay for premium-priced CPG items and intensive 4P pattern analysis among an elite club of premium CPG brands that all reached $100M+ in less than a decade.
- Part 1. Designing to Command a Premium
This is where many founders fail without realizing it. There is a cultural logic behind premium products that grow extremely fast. You should learn it. - Part 2. Managing A Small Experiment
Don't hit the gas too early. Successful CPG startups manage a rolling, iterative experiment until key KPIs appear. You should learn this art. - Part 3. Fine Tuning the Conversion Playbook
Steady velocity growth is essential to ramping your brand. Your team needs to learn the art of sustaining it in key geographies, so that you don't have to buy premature distribution to obtain growth. - Part 4. Accelerating to Scale
There are three best practices in acceleration. Two of them are counter-intuitive to CPG veterans not expert in the ramping of premium CPG businesses. You need to learn how to deploy them.
- Title: Ramping Your Brand: How to Ride the Killer CPG Growth Curve
- Book Format: Paperback
- ISBN10: 1733444602
- EAN: 9781733444606
- Genre: BUSINESS & ECONOMICS / Entrepreneurship
- Author: Richardson, James F.
- Pre-Owned Condition- Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.
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Pre-Owned: Like New
What is the Walmart Pre-Owned Program?
Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.
Why Walmart Pre-Owned?

Trusted sellers & quality items
Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.
Quality you can afford
Save even more on top brands & your most-loved items.

30-day free returns
Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability
Shopping Pre-Owned helps in extending the life of an item & reducing waste.
Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.
