Uchebnoe posobie podgotovleno v sootvetstvii s trebovaniyami gosudarstvennykh obrazovatel'nykh standartov vysshego professional'nogo obrazovaniya po distsipline Marketingovye issledovaniya v turizme i soderzhit kak teoreticheskie polozheniya, tak i zadaniya, demonstriruyushchie rossiyskuyu praktiku marketingovykh issledovaniy v oblasti turizma, praktikum, zadaniya dlya kontrolya, glossariy. Uchebnoe posobie budet interesno kak studentam kolledzhey, vuzov, obuchayushchikhsya po sootvetstvuyushchim napravleniyam podgotovki, tak i spetsialistam, zadeystvovannym v turistskoy sfere.
