Trademark: Legal Care for Your Business & Product Name (Paperback) by Stephen Elias, Richard Stim

9781413319521. New condition. Trade paperback. 10th ed. Language: English. Pages: 450. Trade paperback (US). Glued binding. 450 p. Trademark: Legal Care for Your Business & Product Name. With the advent of the Internet, almost every small business operates on a national stage. That's great for commerce ... but it also can open up a hornet's nest of trademark issues. Business owners and innovators need to be ever watchful when choosing and protecting their names, logos, packaging and slogans. Fortunately, there's help. Trademark explains, step by step, how to: choose a distinctive name that competitors can't copy, conduct a trademark search, register a trademark with the U.S. Patent and Trademark Office, protect and maintain a trademark, handle trademark disputes outside the courtroom, understand the trademark issues affecting domain names and the Internet.