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Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Paperback)

Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Paperback)

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Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Paperback)

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Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Paperback)
Author: Routledge
ISBN: 9780415850537
Format: Paperback
Publication Date: 2013-12-11
Page Count: 164

Specs

Book format
Paperback
Fiction/nonfiction
Non-Fiction
Genre
Textbooks
Pub date
20131211
Pages
164
Subgenre
Communication Studies

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Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages-such as persuaded to engage in risky behaviors or encouraged to be violent-but they believe others will be.

Routledge Communication Self Versus Others: Media, Messages, and the Third-Person Effect, (Paperback)
Author: Routledge
ISBN: 9780415850537
Format: Paperback
Publication Date: 2013-12-11
Page Count: 164

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

Genre

Textbooks

Pub date

20131211

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