Contemporary Strategic Management

The specific focus of the book is on the four major strategic levels of strategy. Each level is presented thoroughly with examples and applications. The analysis of the four levels, Generic, International, Corporate, and Functional strategies, provide the student with a holistic picture of how companies move forward in their highly competitive environments. The cases also allow for real world application of these topics, offering the student opportunity to connect the classroom material with the real world. This approach engrains the student with the confidence to move into their professional career. Lastly, we have provided real scholarly research from professors around the country who are providing evidence for the future direction of strategy. Although technical at times, the research articles provide robust information about current strategic thinking and approaches that further arm the student with cutting insights and application to solve real world problems.