3 Pack - L'Oreal Superior Preference - 4R Dark Auburn (Warmer) 1 Each

With fade-defying colorants, superior preference stays true to tone for up to eight weeks without fading or turning dull and brassy. Care supreme conditioner, enriched with vitamin e and UV filter, helps lock in first-day color vibrancy, brilliance, and get a salon-like look in minutes. Superior Preference at-home hair coloring kit is special because it delivers super shiny luminous hair color. Preference gives you long-lasting hair color that's fade-defying for weeks and weeks. From root to tip whether you have blonde hair, brown hair, black hair, or red hair color, your color won't look dull or brassy. We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner with Shine Serum that helps keep color vibrancy and provides silky and shiny hair. Preference is available in over 50 Luminous Shades.

Our Luminous Blonde shades range across a wide spectrum from light blonde to dirty blonde, honey blonde to red blonde, and strawberry blonde to champagne blonde. Our rich Brown shades range across the spectrum of ash brown to sun-kissed caramel brown. Our deep Red shades range from dark red to auburn and copper to mahogany to burgundy. Each shade is crafted to show infinite tones and reflects, so you can find your own Superior Preference signature.