3 Pack - L'Oreal Superior Preference - 4R Dark Auburn (Warmer) 1 Each
3 Pack - L'Oreal Superior Preference - 4R Dark Auburn (Warmer) 1 Each
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3 Pack - L'Oreal Superior Preference - 4R Dark Auburn (Warmer) 1 Each

1,481 ratings
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Actual Color4R Dark Auburn

Key item features

  • For gorgeous, fade-defying hair color with dimension, look no further; We pair our gel hair dye formula
  • Care Supreme Conditioner with Shine Serum to help maintain color vibrancy and provide silk and shine
  • from fade-defying Superior Preference, to bold, stylish Feria, and gray-coverage from Excellence Crme
  • combines the latest in technology with the highest in quality for the ultimate in hair color, hair care, hair style, skin care and cosmetics
  • Hair Color comes in multiple formulations and styles to deliver long-lasting color
  • Fade-defying color for up to 8 Weeks and shine system.
  • Available in over 50 luminous shades.
Price when purchased online

More seller options (1)

Starting from $62.75

About this item

Product details

Specifications

Warranty

Customer ratings & reviews

3.7 out of 5 stars
stars
1,481 ratings1,271 reviews
How item rating is calculated
  1. 5 stars54% (795)
  2. 4 stars13% (189)
  3. 3 stars5% (79)
  4. 2 stars6% (82)
  5. 1 star23% (336)

Reviews summary

Pros

  • : Offers good quality at lower cost.
  • : Application is quick and requires minimal effort.
  • : Hair color appears authentic.
  • : Describes resulting hair color as vibrant and natural.

Neutral

  • : Can be effective, but may vary by individual hair type and gray percentage.

Cons

  • : Color may not retain vibrancy over time, requiring more frequent reapplication.
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Showing 1-3 of 1,271 reviews

Nov 5, 2016
Reviewer name: PEPPERG99
Sold byHey Pharma LLC
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Best "drugstore" type hair colour!

I have been colouring my hair for years however it has been increasingly difficult to cover my grey without the colour washing out quickly. I tried them all and this one lasted 4.5 weeks which is almost 2 weeks longer than the others! I will always buy this brand from now on!

Review from walmart.ca
Helpful?0UELAYYZN7K1217735139
Apr 30, 2025
Reviewer name: Deb
Sold byHey Pharma LLC
5 out of 5 stars
5 out of 5 stars review

Seller Verified Purchase

Loreal Hair Dye

Loreal is the only hair dye product I will buy . Always happy with the results. Highly recommend.

International review
Review from walmart.ca
Helpful?0UELAYYZN7K1217735139
Mar 1, 2022
Reviewer name: Sharon
Item details
Color: 8G Golden Blonde
Sold byHey Pharma LLC
5 out of 5 stars
5 out of 5 stars review

Verified Purchase

Highly recommend using any L'Oreal product.

They give you everything you need to color your hair, but they have lessened the amount of developer included, but it seems to be enough since I have long hair and have enough to do the job. I have been using L'Oreal Superior Preference and Excellence Creme for more than 45 years and have never had any problems with their products.

Helpful?0UELAYYZN7K1217735139