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Lu by LatinUs Beauty Control Shampoo, Frizz Free, 12 fl oz

4.1 stars out of 109 reviews
(4.1)|
109 ratings

Key item features

  • FRIZZ PROTECTION. Say goodbye to frizz, flyaways, and breakage. Whether your hair is thick or thin, this shampoo gently cleanses, softens texture, and preps strands for a sleek, polished finish.
  • HUMIDITY SHIELD. Protects hair from frizz in any climate while keeping it sleek and touchably soft.
  • IMPOSSIBLE KERATIN. Vegan keratin, vegan collagen, and silk amino acids blend strengthens hair for lasting shine, smoothness, and health.
  • POWERFUL & CLEAN 5-free: No Sulfates (SLS+SLES), Phthalates, Colorants, Parabens, or Cruelty
Current price is $12.97$1.08/fl oz
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  • Free 90-day returns
Subscribe, Your usuals, on your schedule, Save time and stay stocked!, $12.97
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Customer ratings & reviews

4.1 out of 5 stars
stars109 ratings76 reviews
How item rating is calculated
  1. 5 stars64% (70)
  2. 4 stars9% (10)
  3. 3 stars7% (8)
  4. 2 stars6% (7)
  5. 1 star13% (14)

Reviews summary

Pros

  • : Has a non-overpowering fragrance.
  • : Reduces frizz for smoother hair.
  • : Offers good value considering performance and quality.

Neutral

  • : Can be rich and thick, but may be lacking for some users.
  • : Can be gentle and effective, but may not last after washing.
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Showing 1-3 of 76 reviews

Nov 3, 2025
Jeanne
Top Reviewer
5 out of 5 stars review

Verified Purchase

Softest hair!

I am 63 with very long hair. It is softer than it ever has been. I will NOT use anything else!!! I only use a quarter size amount daily and it last 4-6 weeks, and ships in 1-2 days. Thanks to Lu %26 Walmart.

Helpful?4WUJNFSQF2G42102058043
Mar 14, 2024
HappyCamper
5 out of 5 stars review

Verified Purchase

Goodbye Frizz, Hello Gorgeous Hair!

Before trying LatinUs Beauty Control, I was skeptical about finding a shampoo that could handle my frizz-prone hair, especially living in a humid climate. But wow, was I surprised! From the first wash, I noticed a significant reduction in frizz, and my hair felt incredibly soft, manageable, and easy to style. The fact that it's made with clean ingredients like Murumuru Butter and is free from sulfates, phthalates, colorants, and parabens is a huge plus for me. The "Impossible Keratin complex" left my hair looking shinier and silkier than ever---at about a third of the price of my salon brand. Lu Control is a game-changer for anyone struggling with frizz. I do not define myself as a scent-seeker, the perfume used in Lu Control is amazing. Beyond amazing. Highly recommend!

Helpful?4WUJNFSQF2G42102058043
Dec 20, 2024
Beachbumdenise
5 out of 5 stars review

Works Great

My hair is dry and damaged. It gets frizzy and I have fly aways all the time. I've tried everything to tame this. Hair oils and leave in conditioners. Some work better than others but nothing worked as good as this one.

Helpful?4WUJNFSQF2G42102058043