Understanding Behavioral BIA$: A Guide to Improving Financial Decision-Making (Paperback)

This book is a very interesting read for many reasons, but there are a few that stand out to me the most. The fluidity is excellent as it lays out the goal of the text very early on and continues to build upon itself with each successive part. I also find it captivating the amount of neuroscience principals that underly many of the decisions we make, or more specifically our financial lives. The text does not shy on giving the reader a healthy foundation in neuroscience that is concise and easy to digest for most while then transitioning to the real-world application of bias with examples given throughout.