Pre-Owned Theory Construction in Marketing: Some Thoughts on Thinking (Hardcover) 0471981273 9780471981275

CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9780471981275 ISBN10: 0471981273 Contributors: Zaltman, Gerald, Heffring, Michael, LeMasters, Karen,