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Hendrik SchrÃ¶der

Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels, (Hardcover)

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Key item features

Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels, (Hardcover)
Author: Springer
ISBN: 9783540218692
Format: Hardcover
Publication Date: 2005-05-10
Page Count: 326

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
20050510
Pages
326
Subgenre
Industries

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Product details

Multichannel-Retailing - die Kombination aus stationären Geschäften, Online-Shops und Versandkatalogen - ist die Antwort des Handelsmarketings auf die aktuellen Herausforderungen im Bereich der vielfältigen und wechselhaften Kundenwünsche.
Das Buch zeigt, welche Gestaltungsoptionen ein Multichannel-Retailer hat, welche Informationen er für seine Entscheidungen benötigt, wie er diese erhält und welche Strategien und Maßnahmen ihm Wettbewerbsvorteile verschaffen. Zahlreiche Beispiele aus der Handelspraxis geben Auskunft über Erfolg und Misserfolg von Multichannel-Retailern.

Multichannel-Retailing: Marketing in Mehrkanalsystemen des Einzelhandels, (Hardcover)
Author: Springer
ISBN: 9783540218692
Format: Hardcover
Publication Date: 2005-05-10
Page Count: 326

info:

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

20050510

Warranty

Warranty information

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