Got these for my Cheetos loving son. Too hot for him though. So I had to finish them. I'm not really that big into Cheetos, but I found them sort of enjoyable actually. I liked the heat intensity, I found it actually hot, generally when a product says "hot" it's a joke. But these had noticeable heat. Of course all heat is subjective and all you people who pride yourself on being able to eat the hottest of hot things will say these "aren't hot at all!" but let's be honest for a minute please. For a mass marketed food for the general population they are pretty hot. It's all about perspective. So with that in mind... you can maybe get some idea as to the intensity. I think of myself as a person who can tolerate hotter food than most people, but I'm not one of those "insane" people that seek out the really hot stuff like ghost peppers or whatever. I found the heat enjoyable, and after I finished a large portion of the bag I did take drink of water.
This as the same hot taste intensity as any of the product lines that say "flaming hot" made by Frito Lay if that helps.
