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L'Oreal Paris Superior Preference Permanent Hair Color, Hi-Lift Natural Brown UL51, 1 Kit

L'Oreal Paris Superior Preference Permanent Hair Color, Hi-Lift Natural Brown UL51, 1 KitL Oreal Paris Superior Preference Permanent Hair Color Hi Lift Natural Brown UL51 1 KitLoreal Paris Superior Preference Permanent Hair ColorLoreal Paris Superior Preference Permanent Hair ColorL Oreal Paris Superior Preference Permanent Hair Color 8 Medium Blonde Fade Defying 1 kitL Oreal Paris Superior Preference Fade Defying Permanent Hair Color 9 Natural Blonde 1 KitLoreal Paris Superior Preference Permanent Hair ColorLoreal Paris Superior Preference Permanent Hair ColorL Oreal Paris Superior Preference Permanent Hair Color Fade Defying Medium Golden Brown 1 KitL Oreal Paris Superior Preference Fade Defying Permanent Hair Color Cool Medium Brown 1 kitLoreal Paris Superior Preference Permanent Hair ColorLoreal Paris Superior Preference Permanent Hair ColorLoreal Paris Superior Preference Permanent Hair ColorL Oreal Paris Superior Preference Permanent Fade Defying Hair Color 1 0 Ultimate Black 1 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Hair Color Shade:UL51 Hi-Lift Natural Brow-Out of stock
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Superior Preference Permanent Hair Color, Hi-Lift Natural Brown UL51, 1 Kit
  • L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color
  • Hi-Lift Natural Brown
  • Rich, luminous, fade-defying color for up to 8 weeks.
  • Designed to lighten the darkest hair with Hi-Lift, No-Brass technology.
  • Includes a Color and Shine Conditioner formulated with Golden Camelina Oil, Vitamin E, and UV Filter.
  • One kit has everything you need to color at home with confidence, including Color Gel, Developer Crème, Color Protect Conditioner, 1 pair of gloves, and an instruction leaflet.
Current price is $12.97
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Customer ratings & reviews

4.4 out of 5 stars
stars17K ratings8,468 reviews
How item rating is calculated
  1. 5 stars73% (12.5K)
  2. 4 stars12% (2,002)
  3. 3 stars5% (806)
  4. 2 stars3% (470)
  5. 1 star7% (1,263)

Reviews summary

Pros

  • : Application process is straightforward with clear instructions.
  • : Directions are easy to follow and understand.
  • : Produces a color that resembles natural hair color.
  • : Produces vibrant, long-lasting color with good coverage and shine.
  • : Covers gray hair completely and uniformly.

Neutral

  • : Can be long-lasting, but may fade over time.
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Showing 1-3 of 8,468 reviews

Apr 5, 2026
Shelly
Item details
Hair color shade: UL63 Hi-Lift Gold Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

This color really last longer than any I've used before. My hair feels great. I have below shoulder hair and there's plenty of color in this box. Its more expensive but worth it! I love this.

Helpful?5PZCA6OXRO1X19715114
May 10, 2025
CurlySue
Walmart Associate
Item details
Hair color shade: UL63 Hi-Lift Gold Brown
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Dyed black %26 2 fix this made it lighter

I dyed my hair soft black but it was blue black and I hated it because I have fair skin and looked like the walking dead. So I used this L'Oreal Paris Superior Preference Fade-Defying Permanent Hair Color, UL63 Hi-Lift Gold Brown and it was a miracle. Started with the darkest parts IT saved me Lightened and now I have a medium to dark brown not black.

Helpful?5PZCA6OXRO1X19715114
May 13, 2025
Dukedrum
Item details
Hair color shade: Extra Light Natural Blonde
Size: 1 Kit
5 out of 5 stars review

Verified Purchase

Longest Lasting Brand.

Longest lasting permanent color brand and I have tried so many. The included shampoo and/or conditioner is also superior quality. I know I will get the best results with L'Oreal products and I've never had an adverse reaction. (always test to be sure).

Helpful?5PZCA6OXRO1X19715114