
Pre-Owned Marketing to the New Super Consumer Mom and Kid (Hardcover) 9780976697329
Key item features
- Title: Marketing to the New Super Consumer: Mom & Kid
- ISBN10: 0976697327
- EAN: 9780976697329
- Genre: BUSINESS & ECONOMICS / Marketing / General
- Author: Coffey, Timothy J.
- CONDITION - GOOD - Pre-Owned - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.
Specs
- Book formatHardcover
- Fiction/nonfictionNon-Fiction
- Publication dateDecember, 2005
- Pages221
- Reading levelGrade 2
- Original languagesEnglish
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Product details
Did you know that 32 percent of Gen-X moms have tattoos? This is just one of the fun and useful facts you'll find in this new book from the authors of The Great Tween Buying Machine.
From their tattoos to their heavy reliance on the web for information, to their active partnering with their kids, moms today have changed. They aren't the moms you thought you knew. You'll learn how the new relationship between moms and kids affects purchase decisions and how to capture this new market. The days of manufacturing a good kid-focused product and putting some TV advertising behind are growing shorter, but after reading this book, you'll know how to handle this new environment.
Full of illustrations and facts to help you develop new products for the Super Consumer. You will learn:
-- The definition of the Four-Eyed, Four-Legged Consumer (4i4l).
-- How and why parenting has changed.
-- The life stages of the Super Consumer.
-- The motivations of kids and moms as consumers.
-- How the super consumer makes purchase decisions.
-- The size of the 4i4l market.
-- How the kid part of the 4i4l consumer thinks.
-- How to gather insights about the super consumer.
-- Media use by the super consumer, both kids and moms.
-- How to create effective advertising and products for the super consumer.
- Title: Marketing to the New Super Consumer: Mom & Kid
- ISBN10: 0976697327
- EAN: 9780976697329
- Genre: BUSINESS & ECONOMICS / Marketing / General
- Author: Coffey, Timothy J.
- CONDITION - GOOD - Pre-Owned - Pages can include limited notes and highlighting, and the copy can include 'From the library of' labels or previous owner inscriptions. Accessories such as CD, codes, toys, may not be included.
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Quality you can afford
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Sustainability
Shopping Pre-Owned helps in extending the life of an item & reducing waste.
Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.
Pre-Owned: Good
What is the Walmart Pre-Owned Program?
Walmart Pre-Owned allows you to find previously owned, well-cared-for items from Walmart’s trusted & performance-managed sellers. Shopping Pre-Owned allows you to bring home the best-quality picks at even lower prices, in addition to extending the life of an item & reducing waste. Find your favorites & shop a range of conditions in every category.
Why Walmart Pre-Owned?

Trusted sellers & quality items
Each Pre-Owned item listed comes from Walmart’s trusted performance-managed sellers, to ensure you get quality items.
Quality you can afford
Save even more on top brands & your most-loved items.

30-day free returns
Don’t love it? Most items offer a 30-day* free return policy, for added peace of mind.

Sustainability
Shopping Pre-Owned helps in extending the life of an item & reducing waste.
Product image for illustration purposes only. The item you receive may vary from the image in minor ways, such as slight differences in appearance, color, and/or design. *Exceptions apply during holiday season, and on certain electronics, collectibles, and jewelry.
