Polaroid NOW+ Instant Film Camera

The most creative camera yet. Polaroid Now+ is the revamped analog instant camera with even more creative tools. Get 5 new lens filters, and unlock two extra tools — aperture priority and tripod mode — inside the Polaroid mobile app. Try light painting, double exposure, manual mode, and more. Plus a tripod mount to steady your ideas inside the original Polaroid square format frame.

Autofocus 2-lens system

Capture your sharpest memories yet. The Polaroid Now+ chooses the best lens for the shot while you stay focused on the action.

Built-in double exposure

Two frames in one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.

Self-timer

Make the moment your own with the self-timer. Tap the timer for an extra 9 seconds to get in the frame.

Smart Flash

A more human-friendly flash to make everyone look like they should.

Rechargeable battery

Be ready for every moment with a built-in rechargeable battery and USB charging cable. This camera comes with 5 creative lens filters, a USB charging cable, and a neck strap. The Polaroid Now+ is compatible with both i-Type and 600 films.

Polaroid Originals Color Instant Film for i-Type Cameras

Modern instant cameras need modern films. This Polaroid Color Instant Film Pack includes 8 instant photographs to bring your moment to life in dreamy Polaroid color and finished in that iconic white frame. This color i-Type film is compatible with the OneStep 2, OneStep+, the Polaroid Now, and the Polaroid Lab. It’s battery-free so it won’t work for vintage cameras, but it will work for your budget.

Store Chilled

The fridge is your film’s best friend. Temperature affects how Polaroid film works. To keep your film in shape for shooting, it is recommend being stored in the fridge (not the freezer) and allow it to reach room temperature (13-28 degrees C / 55-82 degrees F) before loading it into your camera.

Care for Your Camera

Clean rollers make for clearer photographs. Each Polaroid camera has a set of rollers inside the film door. If these rollers are dirty, the chemistry can’t spread as easily across the film frame. If they look dirty, give them a gentle wipe with a soft, damp cloth.

Shoot with the Light

Whether you’re using natural sunlight or a studio set-up, always shoot with the light behind you, or to your side. If you face the camera in the light, your photos can end up dark and blown out. It is also recommended to always use the flash to get great results — even if it’s a sunny day.

Develop in the Dark

You need light to get the best photograph, but you need darkness to let it work its magic. When you take a photograph, thousands of chemical reactions take place within that small film frame. To get the best result, let your photograph develop face down in a warm area that’s shielded from light.

Polaroid B&W Film for i-Type Cameras

Got a camera? Need film. Polaroid i-Type cameras have their film: it's battery-free (unlike the standard film for vintage cameras), so it's easier on the wallet. Compatible with the OneStep + and the Now cameras, plus the Polaroid Lab. There are 8 instant photos in every pack.

Focus Camera Film Kit for Polaroid i-Type, 600, and SX-70 with Magnetic/Hanging Frames, Storage Box

Store and display your instant photos in style with the Focus Camera Polaroid Film Kit for Polaroid i-Type, 600, and SX-70 Cameras. This set provides magnetic and hanging frames, with matching clips, to display your creations. It also include