Profit Magic, (Paperback)

Profit Magic helps you add and protect an additional six figures on your bottom-line profit.

Recreational/luxury dealers and their employees often, very often, and way too often leave six figures of profit on the table. Beyond that, they risk much more in fines and penalties for behaviors that they could easily correct and easily document the correction.

Profit Magic is all about adding six figures (or more) of F&I profit to the bottom line by doing the right things with buyers as they come in and move through the process-and not just settling for minimal profits. Beyond that, Profit Magic helps dealers ensure that they are not risking potentially substantial fines, legal fees, or even jail time through compliance failures-and the FTC and CFPB are on the hunt.