Pre-Owned M: Advertising (Paperback) 1259815943 9781259815942
Pre-Owned M: Advertising (Paperback) 1259815943 9781259815942
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McGraw Hill

Pre-Owned M: Advertising (Paperback) 1259815943 9781259815942

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Pre-Owned: Good
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Key item features

  • ISBN: 9781259815942
  • Condition: Pre-Owned: Good
  • Trade paperback
  • 3rd ed.
  • Language: English
  • Pages: 480
  • Trade paperback (US). Glued binding. 480 p.
  • M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.
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Pre-Owned: Good

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What is Pre-Owned: Good?

Has been read and shows minimal signs of wear like an owner's inscription or foxing, but no tearing and all pages are present.

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