Pre-Owned Sport Analytics: A data-driven approach to sport business and management (Paperback) 1138667137 9781138667136

Sport Analytics, ISBN-10 1138667137, ISBN-13 9781138667136, Fried, Gil, 1 edition, 278 pages, Publisher: Routledge, Binding: Paperback

The increasing availability of data has transformed the way sports are played, promoted and managed. This is the first textbook to explain how the big data revolution is having a profound influence across the sport industry, demonstrating how sport managers and business professionals can use analytical techniques to improve their professional practice.

While other sports analytics books have focused on player performance data, this book shows how analytics can be applied to every functional area of sport business, from marketing and event management to finance and legal services. Drawing on research that spans the entire sport industry, it explains how data is influencing the most important decisions, from ticket sales and human resources to risk management and facility operations. Each chapter contains real world examples, industry profiles and extended case studies which are complimented by a companion website full of useful learning resources.

Sport Analytics: A data-driven approach to sport business and management is an essential text for all sport management students and an invaluable reference for any sport management professional involved in operational research.

Pre-Owned - GOOD Condition: The item might show general signs of tear and wear, some markings, highlighting, etc. from consistent use, but it remains in good condition and functions properly; all the text should be legible and all pages included. May include "From the library of" labels. Shrink wrap, dust covers, boxed set case, or bundled media may be missing. Accessories such as CDs/DVDs, access cards with codes, toys, dust covers, cardboards, etc. may not be included.