Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction (Paperback)

Name: Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction (Paperback)
Brand: Shahrukh Salman
SKU: 177241105
Price: 65.9 USD
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• Author: Shahrukh Salman • ISBN:9783960671879 • Format:Paperback • Publication Date:2017-11-09

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Paperback
Fiction/nonfiction
Non-Fiction
Pub date
2017-11-09
Pages
60
Subgenre
Marketing
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The primary objective of this study is to gauge the effect of perceived service quality on customer loyalty and repurchase intentions through customer satisfaction in Lahore, Pakistan. Therefore, the significance of customer satisfaction for customer loyalty and repurchase intentions is explained. Customer satisfactions play a mediating role between perceived service qualities, customer loyalty and repurchase intentions. The population of the research is constituted of the potential customers of Lahore and the sample size amounts to 230.

• Author: Shahrukh Salman • ISBN:9783960671879 • Format:Paperback • Publication Date:2017-11-09

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Book format

Paperback

Fiction/nonfiction

Non-Fiction

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Business & Economics/Marketing - General

Pub date

2017-11-09

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Effects of Perceived Service Quality on Customer Loyalty and Repurchase Intentions. The Mediating Role of Customer Satisfaction (Paperback)

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More seller options (1)

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About this item

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Specifications

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Fiction/nonfiction

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Pub date

Warranty

Warranty information

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