Pre-Owned The Brain Sell: When Science Meets Shopping (Paperback) 1857886011 9781857886016

How neuromarketing techniques help marketers more effectively sell their products -- and what consumers need to know about it. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9781857886016 ISBN10: 1857886011 Contributors: Lewis, David,