L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit
L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit
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L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit

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Hair Color Shade:3UA Ultra Ash Black-Out of stock
Size:1 Kit-Out of stock

Key item features

  • L'Oreal Paris Excellence Cool Supreme Permanent Hair Color, Ultra Ash Black, 1 Kit
  • Achieve your desired hair color with the L'Oreal Paris Excellence Cool Supreme Permanent Gray Coverage Hair Color.
  • This hair color offers 100 percent gray coverage, even on stubborn grays.
  • It features a triple protection color with anti-brass technology that protects your hair during and after coloring for up to eight weeks.
  • The anti-brass regimen keeps your hair ashy cool, delivering color that starts cool and stays cool.
  • The rich, radiant, gorgeous hair color is achieved from root to tip with the exclusive non-drip creme formula.
  • The purple anti-brass conditioner neutralizes unwanted warm tones for a color that starts cool and stays cool.
Current price is $20.08
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Customer ratings & reviews

4.5 out of 5 stars
stars10.2K ratings6,909 reviews
How item rating is calculated
  1. 5 stars57% (5,822)
  2. 4 stars21% (2,108)
  3. 3 stars10% (990)
  4. 2 stars5% (473)
  5. 1 star9% (875)

Reviews summary

Pros

  • : Covers roots quickly and easily with good color matching.
  • : Offers good cost considering effectiveness and convenience.
  • : Covers hair fibers with vibrant color.

Neutral

  • : Effective for some, but inconsistent in its ease.
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Showing 1-3 of 6,909 reviews

Feb 11, 2026
NanaJ
Item details
Hair color shade: 08 Medium Brown
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Works like majic

I use this to cover my grey roots. It also makes my thin spots seem fuller. It does rub off, so be careful about putting your head on the back of a white chair or sofa. It could also rub off on a hat or your date’s white shirt. I use a dark throw on my recliner to protect it. It washes out of fabrics or off your hands easily.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776169641749
Jan 4, 2026
Walmart customer
Top Reviewer
Item details
Hair color shade: 10 Black
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Excellent Cover-up

This is EXCELLENT, I've been buying boxed hair dry color, NEVER AGAIN...THIS here is PERFECT, it doesn't drip, nor rub off on my pillow case, last long, this was my first time buying this product, I was skeptical about it, but I AM GLADE,that I bought it, I'm in awe of how long its covering my gray strands, it been 3 days and it's still fully covering...

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776169641749
Nov 4, 2025
Walmart customer
Top Reviewer
Item details
Hair color shade: 05 Dark Blonde
Multipack quantity: 1
5 out of 5 stars review

Verified Purchase

Bye bye gray…..temporarily at least.

This is a lifesaver in between getting my hair done. Unfortunately, I turned 50 this week and I use this product quite a bit and more frequently between getting my hair dyed. It’s perfect though and it lasts for a couple days because I don’t wash my hair every day. He have to be careful with the application to not get it on your skin, but it washes off easily.

Helpful?ee980dd0-4509-11f0-b3a2-1fa7e18da776169641749