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Hero image 0 of Winning at Innovation: The A-To-F Model, (Hardcover), 0 of 1

S C Johnson Distinguished Professor of International Marketi

Winning at Innovation: The A-To-F Model, (Hardcover)

Name: Winning at Innovation: The A-To-F Model, (Hardcover)
Brand: S C Johnson Distinguished Professor of International Marketi
SKU: 16790254
Price: 39.38 USD
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Winning at Innovation: The A-To-F Model, (Hardcover)Winning at Innovation The A To F Model Hardcover 9780230343436

Book Format:Hardcover

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Winning at Innovation: The A-To-F Model, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230343436
Format: Hardcover
Publication Date: 2011-10-21
Page Count: 272

Specs

Book format
Hardcover
Fiction/nonfiction
Non-Fiction
Genre
Business & Investing
Pub date
2011-10-21
Pages
272
Subgenre
Marketing

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Innovation is a responsibility normally assigned to R&D departments but this is not enough. Companies need a systematic framework so innovation can occur at different levels of the organization. The world's leading expert in marketing and innovation Philip Kotler, and Fernando Trias de Bes together present a revolutionary model for innovation.

Winning at Innovation: The A-To-F Model, (Hardcover)
Author: Palgrave MacMillan
ISBN: 9780230343436
Format: Hardcover
Publication Date: 2011-10-21
Page Count: 272

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Specifications

Book format

Hardcover

Fiction/nonfiction

Non-Fiction

Genre

Business & Investing

Pub date

2011-10-21

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