Brand Media Strategy: Integrated Communications Planning in the Digital Era (Hardcover) by A Young
Brand Media Strategy: Integrated Communications Planning in the Digital Era (Hardcover) by A Young
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A Young

Brand Media Strategy: Integrated Communications Planning in the Digital Era (Hardcover) by A Young

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Brand Media Strategy: Integrated Communications Planning in the Digital Era (Hardcover) by A YoungBrand Media Strategy Integrated Communications Planning in the Digital Era 9781137279569
Book Format:Hardcover

Key item features

  • ISBN: 9781137279569
  • Condition: New
  • Hard cover
  • Language: English
  • Pages: 246
  • Sewn binding. Paper over boards. With dust jacket. 246 p. Contains: Illustrations, black & white, Illustrations, color, Line drawings, black & white, Figures.
  • Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results.
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