Freeheart® was founded in 2011 and is based in sunny Sarasota, Florida. Our corporate motto is Freedom, Passion & Adventure. We're easy to do business with. We love our customers and will do what it takes to be a great partner. We offer a comprehensive line of drinkware, gift items and golf products. The Freeheart brand is a culmination of a merger of three drinkware brands – First came Covo Drinkware that was founded in 2011 and earned a stellar reputation in the Promotion Products industry consistently earning 5+ Star ratings from the ASI, PPAI and SAGE organizations. In 2018, Signature Tumbler assets were acquired from the 30 year gift industry veteran Signature USA. In 2019, the Freeheart brand was established to set the future course for the company in the retail products market. Most recently in 2022, the BirdieKing® brand was adopted for specifically serving the Resort, Golf Club, Golf Tournament and Country Club markets.