Dove Moisturizing Beauty Bar for Softer Skin, Fragrance-Free, Hypoallergenic Beauty Bar Sensitive Skin Effectively Washes Away Bacteria While Nourishing Your Skin 3.75 oz 2 Bars

Do not buy this product. MBAs at this company had the bright idea to dramatically cheapen this product. The old formulation had developed a deep level of trust with consumers. They know that this is an inferior product. This change is entirely based on increasing short term profits even if it drives their reputation into the dirt in the long term. It is all about short term profits even if it harms their loyal customers.

I have used Dove soap for over 40 years, and was always happy with the results. I would even bring a bar with me when traveling so that I wouldn't have to irritate my skin with unfamiliar ingredients and scents. The new formula is just terrible. Not only does the soap have a terrible scent, it lasts for about half the number of showers that it used to. This is just yet one more example of a corporation trying to cut costs and increase profits by changing the ingredients and formula on a decades old product, and passing off the new product as the original, hoping that the average consumer would be none the wiser. Well, I can see from a large number or review on this site that the consumer is paying attention. Is Unilever paying attention to us? That was the last bar of Dove soap that I will ever buy, unless Unilever reverts to the original formula and has an advertising campaign touting their return their origins. Many of us can remember when Coca-Cola came out with New Coke, and the fiasco that was. At least they had the decency to not try to pass off the new formulation as the old, and gas light the public. It wasn't very long before they were forced to launch Coka-Cola Classic or risk losing market share to their competitors. At one point Dove soap had a nearly 25% market share, and was the third largest brand for Unilever. Too bad they brought in the wrong management team. I understand that a corporations fiduciary responsibility is to the share holders, of which I am one, but they also must understand when the actions they take risk brand reputation and reduce market share. You made a mistake, own up to it, and be better