Pre-Owned Strategic Marketing: Creating Competitive Advantage (Paperback) 0199273987 9780199273980

This title discusses how companies create competitive advantage through strategic marketing. Using established frameworks and concepts, it examines key aspects of traditional marketing strategy and recent thinking. The text provides real-world examples to facilitate the understanding of theoretical concepts. CONDITION – USED: Books sold are in GOOD or better condition. Good Condition: Minimal damage to the cover, dust jacket may not be included, minimal wear to binding, most of the pages undamaged(e.g., minimal creases or tears), highlighting / underlining acceptable on books as long as the text is readable and markings are not excessive, no missing pages. May be a former library book, with usual treatments(e.g., mylar covers, call stickers, stamps, card pockets, barcodes, or remainder marks). Extra components, such as CDs, DVDs, figurines, or access codes are not included. ISBN: 9780199273980 ISBN10: 0199273987 Contributors: Ford, John, West, Douglas, Ibrahim, Essam,